The basic idea of Search Engine Optimization is to bring relevant users to suitable information and convert them to potential Consumers. Internet is the primary source of gathering huge data of any kind and feed suitable information. To be very relevant, it’s important that Search Engine Optimization becomes a core part of your online marketing strategy.
Why is Search Engine Optimization so crucial as a part of your online marketing strategy?
Online pages be it websites, Social media Pages, emailers etc today have become THE most deciding factors for consumer buying. Not only has it become pertinent from the purchase point of view, but also from the perspective of research. User interaction sways based on the results that the user finds through any search engine.
How does ranking on the search engines work?
Search engines use complex mathematical algorithms to guess which websites a user seeks. Crawlers are the key to many leading search engines, such as Google, Bing and Yahoo!. Search Engines us crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Content forms the crucial part of the entire website. The content needs to be generated with accepted standard rules applicable for best search engine results. Using the right titles, keywords within the body content, key phrase density, inbound and backward linking all form a very strong SEO website leading to great search results. It is preferred to avoid cross-links to other websites to ensure the user to stay within your site as well ensure their links do not appear above yours in the result pages. It is important that the website is constantly updated and changed to suit dynamic search result rules across the globe.
Google is the market leader in the search engine optimization sector. Based on research, it is estimated that a whopping 70% + users use the Google Search Engine for finding relevant information. A 3/4th percentage of the users search through devices especially MOBILES!.
In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of your website becomes the beginning point for what Google includes in their index. This has forced many brands to take a dynamic approach for their Internet marketing strategies.
The trending feature in 2019 is to get your site secured. Secured sites are climbing the search engine results massively. Being a SSL certified website, your HTTPS://www. gains precedence over https://www. Check with an consultant to boost your SEO rankings.
How to choose your best SEO company in Pune?
SEO in Pune is a thriving internet marketing activity. With a large number of SEO companies in Pune in the website market, one tends to miss out on crucial factors that could propel your website search results to being top ranked. Search results are broadly divided into 3 broad categories
shows page result “Natural Data” that most closely match the user’s search query based on relevance and can be optimized with best SEO practices.
Rendering of relevant information but with Paid Advertisement insertions
Paid search that has your website displayed on the search engine results page when someone types in specific keywords or phrases.
Hence it is very important for your website SEO company to know and extract these results from your web pages. Any SEO Company in Pune will need to have these capabilities to deliver strong SEO results.
Web search results are also sorted as data search, image search, video search, academic search to target different target audiences.
Look out for these 10 commandments for resulting in best Search results and choosing your SEO partner!
- The no of years the SEO company has sustained in the internet business practice.
- Ability to keep an eye on the ROI that your search optimization will deliver.
- Have technical knowledge of how the search engine will work! Especially Google!
- Testimonials are testament to their work capability.
- The count of their “Perseverant” clientele base.
- Look into their Portfolio! Their work will tell you the knowledge they have sustained.
- Lens for knowing that they have a complete non-engagement of BLACK HAT PRACTICES.
- Reliable contact information which means someone will get back to your query with relevant information.
- Have a website information path-flow of GATHER, SUGGEST, EXECUTE towards sustainable SEO results for your website.
- Their own website that follows all the SEO rules like making responsive website designs, optimizing key words on their content and image mapping with relevant titles.
Also, one of the factors to decide about SEO company in Pune, is to ensure they cover the High 5’s of successful online visibility. Meaning they are well attuned to the global standard optimization practices.
“ Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. ”–Marc Ostrofsky, Venture Capitalist and Co-founder – iREIT