The importance of Digital Marketing for small businesses.
“Digital Marketing is booming”. We all are dependent upon the internet for our small big needs. We check for places, reviews before buying or visiting any place. With the rise in the use of the internet, the competition is very high and businesses just want to establish themselves in the market like never before. Small businesses should implement digital marketing strategies to avail lots of opportunities from increasing their customer base to increasing overall annual revenue. So if you are unaware of digital marketing we have a few questions for you…..
Are you a business owner? Great! But wait… Have you ever thought where you stand in the market?
Do you have a plan to popularize your brand or service in the market?
Is your revenue growing every year as much as you want to?
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If no is your answer then we are here to help you!
Dimakh Consultants is an experienced and trusted digital marketing company in pune that provides digital marketing services in pune. We aim to deliver result-oriented services which help to get traffic to your website, spread awareness about your brand in the market and it also elevates your revenue generation.
Here are some ways why you should use Digital Marketing for your business:
1. Be in the Business 24/7.
Having a business online ensures your availability to the customers throughout the day. They don’t have to hassle about anything. Most of us have different routines and schedules and surfing time as well. Ensuring that you are available online generates a sense of credibility to the customers. They can actually approach and provide you with feedback or queries at any time of the day. This can help to build customer relationships and can also develop trust.
2. Increase your Online Visibility.
When you own a store offline you don’t know if people actually know about your brand. As we see there is a lot of competition in all industries and businesses, so it’s really important to have online visibility in the market to let people in your region or across the internet to know about your services or brand and how well do you cater their needs.
Digital Marketing helps you to build your brand image in the market. As people search for online reviews before making any buying decision it is of utmost importance to constantly improve your online presence and build trust amongst your customers. It is said that word of mouth places an important role to increase your customer base. Having good reviews and online presence helps to improve the lacking areas in your business. Trusted brands are consumed more than others.
“According to Forbes (2016) 90% of the customers read online reviews before visiting a business and 74% of the customers say that positive reviews make them trust a local business more.”
Get in touch with Dimakh Consultants best digital marketing agency in pune to enhance your brand image and build a good online reputation with digital marketing.
3. Measure your Performance with Digital Marketing Tools:
Since small businesses lack knowledge about how they can expand their business and don’t know where to start the planning. Online Marketing tools prove to be an asset to small businesses.
The effectiveness of online marketing tools is as below:
Google Analytics: This tool can help you get insights into your business. It is an online tool that helps to know everything going on in your website through various reports. You can track the behaviour of your visitors on the website like where they came on your website, how much time they have spent, and are they converting into sales. With this tool, you can track the performance of your advertisements also and can make improvements when required to complete your goals.
Google Keyword Planner: This tool helps you in SEO. It lets you track the keywords that are being used in the search engines by the visitors. You can check and get a list of all the keywords that are required for your business, can check the competition and average monthly searches if any. This gives you a clear idea of which keyword can impact and work well for your pages, blogs, or website.
“Google Analytics is the top SEO tool used by marketers by Hubspot(2020)”
These digital marketing tools help you to track your online campaigns, it helps to improve your website usability and track your target audience.
4. Digital Marketing ensures the use Of multiple channels
Digital Marketing offers you with the ease to promote or build your website with different channels. This approach helps to connect with people on various channels and helps to gain customer insights from a different medium. With Social Media platforms Like Facebook, Instagram, Linkedin, Twitter, pinterest and many others along with Email Marketing, SEO, etc there’s a lot of ways in which you can implement your digital marketing strategies and move ahead to engage with a wide customer base.
This approach will help you to find your potential customers and boost conversions.
A report by Hubspot has issued statistics of Social Media Marketing 2020
- In India there are almost 280 million Face book users(2020)
- There are over 80 million small businesses using Facebook’s free business tools.
If you are a small business looking to start your digital marketing venture then, we at Dimakh Consultants offer you cost-effective digital marketing services in pune to boost your conversions. Get our FREE SEO AUDIT REPORT TODAY.